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Sometimes they ignore what we say ("keep the noise down please").
Often they do the opposite of what we say ("it's Saturday tomorrow, try and sleep in late").
And occasionally they know what we're going to say before we say it ("time to go out, have you been to the toilet?")
Some parents have an annoying habit of telling their children that "things were better in the olden days". This is of course untrue, not least when it comes to government road safety campaigns. No offence 1970's Alvin Stardust, but I'm not sure the sight of you wearing a monkey on your head and giving us a serious look was ever going to deter anyone from walking out in front of a car. In fact quite the opposite, might I suggest.
But whatever you tell your kids today, and whatever they hear, tell them to watch this ...